In the United States for a short spell the color white fell out of favor, but around the time of the Industrial Revolution, when the department store made it possible for a bride with any budget to purchase the gown of her dreams, white once again became the fashion. The style worn by women has changed through time.
Wedding dresses fashioned during the Roaring twenties were very different from those that came about in the thirties. In the twenties, women sought out gowns that de-emphasized their shape, in line with the style of the flappers that was trendy at the time.
During the 30's most women emphasized their shape and wore gowns that highlighted their waists and bosoms. Perhaps the most interesting period of time for the wedding gown was during the 1980s, when big puffy sleeves and extravagant skirts were worn by a majority of women. These gowns, while well suited for trim and petite women, often were not the most flattering choice for the average size woman. Despite this, gowns did not trim down again until the mid to late 1990s.
